Pour Favor Packaging research
Pour Favor is a Spanish wine produced by Spanish Vines, sold exclusively in the US.
In 2012, the company came to Colangelo in need of a brand re-design. As part of its rebranding effort, the client wanted to communicate to its customers an authentic Spanish experience at an accessible price.
Elody create authenticity by capturing the Spanish culture. The illustrations represent different Spanish artists (Picasso, Salvador Dalí, Velasquez). This design is interactive and humorists by the name, a mix between “pour me some” and “por favor” english translation. Elody’s designs were selected to be presented by Senior Management to the Pour Favor’s company President. Afterwards, the client wrote, “Thank you for taking the time to meet with us on Monday and for introducing us to your team. We were thoroughly impressed by the vision, creativity, and authenticity that you and your team depicted for Pour Favor’s re-branding. We liked that the images captured very Spanish cultural elements, yet presented them in a way that our target market will find appealing and interesting. Your team has set a very high standard for future branding efforts and given us many different directions through which we can build brand awareness and capture a significant amount of market share. We are very excited to work with you and the team on Pour Favor as well as on future projects.”
Publication on TheDieline.com, between Avril and May 2013.