Email Diamant

Redesign of the french products Email Diamant, by Elody Chappuy and Colangelo Synergy Marketing, USA

Design exploration, by Elody Chappuy.
 
Design exploration, by Elody Chappuy.
 
Although we have been the agency of record for all Church & Dwight US packaging, we historically had been unable to secure any international packaging work from them because we lacked experience in one of the biggest overseas markets: Europe.  Elody brought us a European perspective and sensibility and thanks to her previous experience in Europe we were able to secure a packaging redesign for Email Diamant, a French brand of toothpaste.  Elody was crucial in our efforts to expand into this profitable European market and to capture revenue normally spent with European design firms.   


Email Diamant est une marque française de dentifrice créé en 1893 par un couple de parisiens, Jean Baptiste, professeur de chant, et Annette Barreau, modiste1, d’après une formule établie par le chimiste américain John Walton2. C’est leur fils André Barreau, alors baryton à l’Opéra comique qui sert d’emblème à la marque et qui figure encore sur les emballages1.

Creative Direction: Peter Smyth 

You may also like

Logo design
2012
Darien Depot, concept logo
2012
Grand Marnier, liquor
2013
Sourland Mountain Spirits
2017
Zonin, wine
2017
Green Mountain Coffee, K-Cup
2017
Godiva Chocolate
2017
Sabra, hummus
2016
Travel journal, illustration
2012
Spinbrush, Sonic Pulse
2016
Back to Top