Email Diamant

Redesign of the french products Email Diamant, by Elody Chappuy and Colangelo Synergy Marketing, USA

Exploratory
Although we have been the agency of record for all Church & Dwight US packaging, we historically had been unable to secure any international packaging work from them because we lacked experience in one of the biggest overseas markets: Europe.  Elody brought us a European perspective and sensibility and thanks to her previous experience in Europe we were able to secure a packaging redesign for Email Diamant, a French brand of toothpaste.  Elody was crucial in our efforts to expand into this profitable European market and to capture revenue normally spent with European design firms.   


Email Diamant est une marque française de dentifrice créé en 1893 par un couple de parisiens, Jean Baptiste, professeur de chant, et Annette Barreau, modiste1, d’après une formule établie par le chimiste américain John Walton2. C’est leur fils André Barreau, alors baryton à l’Opéra comique qui sert d’emblème à la marque et qui figure encore sur les emballages1.

Creative Direction: Peter Smyth 

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