Diageo is the world’s largest producer of spirits and a key producer of beer. Diageo’s Menu Maker is a software designed to help liquor licensees create spirit-mixer menus for placement in their outlets, such as bars and restaurants. Diageo clients use the software to customize their spirit-mixer menus and order the printed menus from Diageo. The menus are strategically placed in outlets (i.e. on tables and bars), their goal being to remind the end-users of fun available options, thus further driving consumption and sales. Over 3,000 outlets receive menus over the year.
Elody was in charge of designing templates for the 2017 Season Menu Maker program. The season’s theme comprised 3 topics: New Year Resolution, Winter Wonder, and Valentine’s Day Celebration.